Who we are

Elementi Moda is a research agency offering customized creative consulting to manufacturers and organisations in the knitwear and textile industry, the fashion system, and design-orientated businesses.

Our mission is to support each customer with bespoke solutions in order to achieve singularity and recognizability in a world subject to rapid and deep change.

How we do it?

By monitoring the social sphere, observing the cultural, artistic and creative scenes, analysing the reference markets, exploring new technologies, focusing on sustainability.

We provide our customers with insight about styles, colours and materials that will influence our lives in the world of tomorrow.

The Team

The Elementi Moda agency team counts on esteemed professionals and young talents with interdisciplinary expertise. We can provide creative, technical and organisational skills.

Ornella Bignami is the Elementi Moda’s Creative Director. With her outstanding passion and engaging attitude she is the heart of the company since 1979.  Appreciated worldwide as one of the leading expert in colours, yarns and fabrics, she is member of prestigious international Trend Committees.


Which is the mood of the upcoming seasons?

Trend forecasts arise from in-depth analysis and multidisciplinary research introducing the key themes for the new season and translating them into colours, fabrics and styles.

Elementi Moda delivers strategic insight and inspiration that helps customers to master the power of innovation in order to create effective products and communication.

We offer support and proposal for the best suited presentation of the collections as well.


Need support for your collection?

Our creative team designs yarn and fabric collections, as well as apparel, womenswear and menswear knitwear collections for international brands.

We are particularly qualified in identifying and matching colours to continuously update fashion and stock service colour cards.

Our team attends all the major fabric shows, trade exhibitions, fashion weeks and catwalks. Detailed reports are prepared for our customers as a complementary backup to the product development.

We offer support and proposal for the best suited presentation of the collections as well.


How does it all start?

Elementi Moda’s technical team researches and develops innovative yarns, fabrics, textures and finishings for tailor-made collections that serve international markets.

Our laboratory is fully equipped with the latest generation of flat knitting machines. We can test new yarns, create innovative knitted swatches, develop and produce garment prototypes.

The Knitting technology – in all machine gauges – is supported by advanced programming for the development of both real and virtual samples.


People feel disoriented visiting trade exhibitions?

Elementi Moda delivers concept and trend area setting for international fairs.

Thanks to our extensive experience and our market knowledge we can design and develop trend forums for international fairs. We specialise in the set-up and layout of exhibition areas and in the organisation of promotional events, space coordination and technical blueprints. We liaise closely with the constructor and oversee the project development until it is fully executed.

We handle the image and graphics of the event for an integrated communication solution.

We offer support and proposal for the best suited presentation of the collections as well.


Where do new ideas arise?

Elementi Moda holds creative and innovation workshops to inspire production and marketing teams in order to develop their creative attitude and to establish a forward-thinking process.

We deliver workshops focused on trends analysis and colour & material insight to Spinner and Weaver Associations in various countries.

We plan, develop and produce in-house and public events aimed to share the new vision with target customers.

Elementi Moda supports the “Feel the yarn” contest from its very first edition over 10 years ago.

Feel the Yarn is a knitwear challenge for fashion school students and an opportunity of scouting for companies in the yarn and knitwear industry.


Who holds the keys to knowledge?

We hold seminars and lessons for prestigious Universities and Fashion Schools on several themes: trend forecasting, lifestyle evolution and product innovation.

Elementi Moda in collaboration with International Fashion Schools delivers knitwear courses for students as part of their professional training.

Our knitwear laboratory is available for experimentation and training.


Elementi Moda is the Italian strategic partner of CELC (European Confederation of Linen and Hemp).

CELC and Elementi Moda work closely to enhance the use of linen fibres, yarns, textiles and composites in fashion and design.

Our office in Milan hosts the LINEN DREAM LAB: a showroom and innovation platform for European Linen.

The LINEN DREAM LAB showcases a wide overview of the performance of flax fibres in fashion and design. It is an important reference and information point for producers, designers and buyers in the extensive world of the European linen.

Elementi Moda tracks new fashion trends and undertakes promotional activities, training courses at international fashion and design schools, as well as communication and organization of promotional events, specially dedicated to the European Linen.

AMO IL LINO is the campaign to promote the European linen developed every year by CELC and organized in Milano by Elementi Moda. It has its epicenter in the most prestigious boutiques and locations in the city.  Through various activities (installations, dispays, in-shop promotion), the program aims to spread the knowledge about flax, eco-responsible fibre with European origin, and its many uses.